Some projects.
Disney.
I worked as Product Design Lead on a POC with Disney Parks and Disney Media.
Delivered with: Deloitte Digital (2021)
View the case study here (password protected).
Google.
I led the Experience Design portion of a project with Google Cloud, which included customer interviews, journey mapping, navigation studies (card sorting, tree testing), usability testing, visual design, and development.
Delivered with: Deloitte Digital (2018/2019)
View the case study here.
Apple.
I worked as Product Design Lead on an enterprise project with Apple.
Delivered with: Deloitte Digital (2020 / 2021)
View the case study here (password protected).
Sony.
I led a recent re-design of the Sony Electronics e-comm website. You can see (some of) it live here.
Delivered with: Deloitte Digital (2021)
View the case study here (password protected).
SoCal Edison. Gold Lion - Cannes 2022 🏆
I led the field research and design portion of the work we did for SoCal Edison. The project involves several different applications, includes elements of augmented reality and a proprietary AI.
Read more in The Wall Street Journal, or at the Cannes Lions Website (paid subscription required), or at the Deloitte blog.
Delivered with: Deloitte Digital (2019/2020)
View the case study here (password protected).
Southwest.
Redesigning the travel experience to help customers stay in control of their journey, wherever they go. Read more in The Wall Street Journal.
Delivered with: Deloitte Digital (2019/2020)
View the case study here.
Taco Bell.
I worked on a project overseeing a team with Taco Bell. The scope included nation-wide primary research; experience strategy; and a design roadmap.
Delivered with: Deloitte Digital (2021)
Allianz.
Allianz is a global player in the insurance industry. I've worked as UX lead in a project for Allianz International Health. It’s live, see it here.
Delivered with: Deloitte Digital (2016)
View the case study here.
Eli Lilly.
Eli Lilly is a global pharmaceutical organisation. I led the team working on a POC to address life threatening emergencies, by connecting people with similar health issues, so they can help each other, even before an ambulance is called.
Delivered with: Deloitte Digital (2022)
Banking & Financial Services.
In Australia, I worked with numerous clients who were leading the Financial Services space. Brands include Allianz, Macquarie Bank, Suncorp, First State Super, SunSuper, QSuper, Australian Catholic Super, and RACQ.
Delivered with: Deloitte Digital Australia (2015 to 2018)
View the case study for Allianz here.
Media & Entertainment
I started my career in Brazil, as UX designer at Globo.com - the biggest media group in South America. I worked across a variety of projects for their flagship brand, including the most visited news portal in the country, I’ve also designed for brands like The Voice and Big Brother.
Delivered with: In-house product team (2009 to 2013)
View a summary of the work here.
Public Sector.
While living in Australia, I worked on multiple projects across state and federal government. These ranged from delivering a strategy through to delivery, harnessing the powers of service design and UX to deliver simple, clear, and fast public services.
Delivered with: Deloitte Digital Australia and Accenture (Avanade).
View a summary of the work here.
Some of my case studies are password protected due to confidentiality. If you’re intrigued, hit me up, let’s chat.
Work.
Creative leadership.
Setting the experience design direction. Hiring and mentoring designers.
Product design management.
Leading cross-discipline teams. Bridging user needs, business goals, and tech considerations. Framing the product backlog. On time, on budget.
Scope and tendering.
Planning design approach, timelines, and effective resourcing mixes. Pitching, and pricing. Mapping assumptions, scoping effort, and defining deliverables.